Webmaster Stuff

Best SES Session - Are Paid Links Evil? We’re only half-way through SES San Jose but I think we’ve already seen the best panel discussion of the event.

“Are Paid Links Evil” saw Matt Cutts go head to head with Greg Boser, Michael Gray, Todd Malicoat, Todd Friesen and Andy Baio.

The room was packed with marketers all hoping the session would live up to the hype of its carefully crafted title - “session bait” anyone?

Google announces a simple new way to embed Google Maps Starting today, Google Maps users can add a map to their website or blog just by copying & pasting a snippet of HTML. This new functionality enables Google Maps users to share and disseminate geographic information in the same way that YouTube users share videos. Bloggers and webmasters no longer need an API key or knowledge of Java Script to put a Google Map on their website or blog.

Announcing the U.S. release of Microsoft Content Ads Beta We are delighted to make Content Ads Beta available to all U.S. customers! On Wednesday, August 29, we will upgrade adCenter to include Microsoft Content Ads.

Microsoft Content Ads allows you to place content-targeted ads on the Microsoft network—connecting you to the right people at the right time for the right price. We’re excited about this release and the choices we are providing advertisers.

Our New Webmaster Portal and an Invitation to the Private Beta Shortly after that day in March when we had to take the “link:” operator offline, a small team was formed in Redmond. Its singular focus: to build the next-generation set of tools, content and resources for SEO professionals and webmasters (and get “link:” back in your hands). Creatively named Webmaster Portal (we’re really good at marketing), it will be a single, friendly place to find all tools and information relating to Live Search SEO.

And Google is probably going to cost us more money, Improved top ad placement formula now in effect Two weeks ago, we posted about an upcoming improvement to the formula used to determine which ads are placed in the top spots above Google search results. The change offers advertisers more control over when their ads achieve top placement, while also increasing the quality of our ad results for users. Today, we wanted to let you know that the improved formula is now in effect.

Ya, but improved for who?

Posted by Jimmy Daniels August 2007

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