Category Archives: Click Fraud

Yahoo and Oemji.com, A Match Made in Heaven?

Lot of stuff showing up recently about click fraud, online partnerships and whose watching the store, so this one should come as no surprise, Doing Business With A Controversial Partner part of the big click fraud story on Businessweek titled … Continue reading

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The Dark Side of Online Advertising

Another big click fraud report came out today, Businessweek Click Fraud The dark side of online advertising. It hits home with a lot of people because they have the same experiences with Google, if Google wasn’t so secretive about how … Continue reading

Posted in Click Fraud, Contextual Advertising, Google, Online Marketing, Pay Per Click, Search Engines, Yahoo | 2 Comments

Independent Expert Results in the Google Click Fraud Case

The independent results of the Google Click Fraud case, Lane’s Gifts v. Google, have been released and Google has posted excerpts on their blog, here. The result of that is a 47-page report, written by Dr. Alexander Tuzhilin, Professor of … Continue reading

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