Just read a few good articles on how to avoid some of the filters that Google uses to weed out some of the spammy sites in their index. One article called Google Filters, how to get around them and exploit their loop holes was really a good read in that it listed a bunch of the filters and how to recover from them to increase your rankings or just get back in. I wouldn’t call it exploiting their loop holes as much as I would tips on how to avoid them, when I read exploit, I assumed some tips to artificially increase your rankings. Most of it boils down to, what else, links pointing in.
I have been doing SEO for some time now and I have been witness to many a strange occurrence regarding serps. Most of these weird occurrence I would have to say are directly attributed to a Google Filter or Google penalty. So I have been inspired by a post over at webmaster world and as far as I know there is not a current list out online that list’s all of the potential Google penalties so I have decided to put together an arbitrary list of potential Google Penalties. Please note that there is no proof i.e. press release from Google stating these exist but rather these are ideas, theories and assumptions from SEO’s experiences.
One that I have definitely seen at work in blogs is the supplemental results filter, as most posts loose steam after they move off the front page, unless they get some links from other websites, hopefully other than blogs, as their pages do the same thing, unless they are getting links in to every post, etc, etc.
Google Supplemental Results: Google supplemental results take pages on your site that have been indexed and put them into a sub database in Google. Supplemental results do not rank well but rather Google uses its supplemental DB to populate its results when they don’t have enough results to show in a given query. This means pages on your site in Google’s supplemental DB will not help you in the serps.
How to get through this: It’s pretty simple actually. Just get some inbound links to your pages. Check this post out to find out more about the Google Poo (supplemental results).
He also has a bigger post here, Supplemental Results and how to get out of the “Google Poo” has a little more depth on how the problem can occur.
Another post on the first site called 15 types of links and how to get themalso has some good info on link building, which will help you through most of the filters in the previous article.
Social Media Links
How to get them: Submit to them, search for them, create accounts and pimp them OUUUUT
what to look for: any sites that have to do with people getting together for a common goal
Examples: myspace, tickme.com, digg, stumbleupon
Tools: This is a great opportunity to create spam programs unless you want to go white hat then you can optimize this with tact like me
Notes: Links on social media do help. Not only is digg submissions actually ranking for results much like wikipedia does not but it also draw’s a ton of traffic to your site. Leverage social media to your favor and your seo efforts will come full circle!
I have in the past avoided Myspace like the plague, it is just so hideous, I can’t stand it, but I think I will create a Myspace page now and see what I can do with it, I mean, why not, it appears to be working for everyone else, and a link is a link, a link I can control is even better.
See how good content can help you build links and a better site? Right here in this article I linked to two of his pages on one site, and another page on a different site, he must have links flowing in like a river.