Looks like Microsoft is ramping up their advertising efforts, inviting advertisers to test their ContentAds system, which is supposed to begin this fall. Hopefully, as Jen says, this will end up running on non Microsoft sites as well, much like Google Adsense and Yahoo’s offering.
The email invited advertisers received mentioned the various MSN properties than contextually targeted ContentAds would appear on, such as MSN Real Estate and MSN Money, as well as others linked from the main MSN portal. However, it was key noticing the exact text (emphasis mine in the following) and what it means for publishers.
Content Ads is Microsoft’s next product that allows advertisers to place content-targeted, text-based advertisements primarily on Microsoft-owned properties including MSN Money, Real Estate, and many others within the www.msn.com portal.
Always good to get new players capable of sending traffic, even if you have to pay for it.